The Nike x KNWLS Collection Is Peak Sporty Seduction

Joanna Elizabeth

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Published October 16, 2025

The KNWLS Nike collection takes the spotlight.
The KNWLS Nike collection takes the spotlight. Photo: Nike

Nike and London-based label KNWLS have collaborated to create a collection that highlights modern sportswear. It’s fierce, feminine, and unapologetically fashion-forward. The eight-piece lineup moves effortlessly between the street, the gym, and the club.

KNWLS Nike Collaboration

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Inspired by the idea of sportswear as modern armor, designers Charlotte Knowles and Alexandre Arsenault fuse athletic innovation with KNWLS’ edgy sensuality. The hero of the collection, the Scythe corset, borrows Nike’s Flyknit sneaker technology to create a body-hugging silhouette that’s both strong and sculptural.

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The Ghost top and pants continue the theme with circular knit fabrics and sleek cutouts, while the Joan twinset reinvents outerwear through technical plaid and reflective detailing.

The standout? The Air Max Muse; it’s a futuristic reimagining of Nike’s iconic trainer. The style blends ballet flats, vintage football shoes, and KNWLS’ Fang boots into a sculptural, club-ready sneaker.

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Shot through an ultra-sleek lens, the campaign stars Imani-Lara Lansiquot, Soo Joo Park, Evgenia Nirka, Crystallmess, and VTSS. The collection is out now via KNWLS and at select retailers, and on October 23 globally on Nike’s SNKRS app.

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